× Being findable online now decides a good part of a business’s success — and it can be planned. We clarify what content actually is, why companies like Michelin were already doing it in 1900, and how to set goals for your own offer that can be checked afterwards.
Programme 08:30 Arrival, introductions, look at the equipment 09:00 Taking stock Why digital visibility? Where do I stand today? Who is my audience? What is the competition doing? 10:30 Break 10:45 Understanding content What is content? Content marketing since 1900 Which channels suit me? Content vs. advertising 12:15 Lunch break 13:00 Setting goals Understanding KPIs Formulating realistic goals Making success measurable Planning the effort honestly 14:30 Screening of the results, feedback, tidy up 15:00 End of the workshop day This day produces real content. We put your product or service at the centre, turn it into ideas quickly and make them — with the smartphone you already carry and tools that cost nothing.
Programme 08:30 Arrival, introductions, look at the equipment 09:00 Finding ideas Putting the offer centre stage Developing ideas quickly Choosing the right format One idea, several posts 10:30 Break 10:45 Producing What equipment do I need? Setting up a workspace Good light and good sound Photo and video on a phone 12:15 Lunch break 13:00 Designing An Instagram post in Canva Using templates sensibly Copy that gets read Your first own post 14:30 Screening of the results, feedback, tidy up 15:00 End of the workshop day For single posts to become a presence, you need recognisability and a plan. We look at what corporate identity means for a small business, how stories and paid promotion work — and you go home with a filled-in editorial calendar.
Programme 08:30 Arrival, introductions, look at the equipment 09:00 Brand Why corporate design? Colour, type, imagery Building recognisability How your feed reads 10:30 Break 10:45 Reach Using the story function Hashtags with a strategy Running audience promotion Spending budget sensibly 12:15 Lunch break 13:00 Keeping it up Building an editorial calendar A rhythm you can hold Reviewing and adjusting Writing down your strategy 14:30 Screening of the results, feedback, tidy up 15:00 End of the workshop day Claude Code is an assistant that works alongside you in the terminal: you describe in plain sentences what should be built, and watch it happen. This day sets the tool up, practises describing tasks so that useful things come out — and makes clear where you still have to look yourself. No programming experience needed.
Programme 08:30 Arrival, introductions, look at the equipment 09:00 Setting up Installation and access The terminal without fear Your first conversation How a project is put together 10:30 Break 10:45 Working Describing tasks precisely Having files read and changed Asking back and correcting When something goes wrong 12:15 Lunch break 13:00 Staying safe What to back up first Following what changed Knowing the tool’s limits Checking results yourself 14:30 Screening of the results, feedback, tidy up 15:00 End of the workshop day In one day you build your own portfolio site — from an empty file to an address you can hand out. We first work out what the site has to do, then build it step by step and publish it in the afternoon. You go home with a site that is online.
Programme 08:30 Arrival, introductions, look at the equipment 09:00 Planning What should the site do? Deciding content and structure Collecting text and images Choosing a simple layout 10:30 Break 10:45 Building Setting up the project Filling pages and sections Adjusting the design Checking it on a phone 12:15 Lunch break 13:00 Going live Hosting without running costs Connecting your own domain Maintaining it yourself later What to do afterwards 14:30 Screening of the results, feedback, tidy up 15:00 End of the workshop day Every business has tasks that come back every week: sorting files, writing invoices, pulling numbers together, checking backups. We find the candidates in your own routine, build small helpers for them and set them up so they keep running when nobody is watching.
Programme 08:30 Arrival, introductions, look at the equipment 09:00 Spotting Collecting recurring tasks What is actually worth it? Effort against benefit Where automation does harm 10:30 Break 10:45 Building Writing the first helper Working on files and folders Pulling data together Running it on a schedule 12:15 Lunch break 13:00 Making it reliable Catching errors Checking the results Documenting for later When a human has to decide 14:30 Screening of the results, feedback, tidy up 15:00 End of the workshop day